Market demand and innovation

22/05/2007

A research made for the Marketing and Innovaton Grand Prix 2006 states how Italians are attentive to industry efforts to launch new products, but at the same time they are severe to value the effective advantage of the innovation. Most of them declare not to notice any difference between new and already existent products. However if a product can satisfy their exigencies, shoppers are not interested in the price. But which are these exigencies? Among the others: a better quality/price ratio(66,1%) , wholesomeness (54,2%) , technology (16,3%) and comfort (12,1%).

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