Recent studies have proved an excellent growth in wellness field, especially for holistic energy/relax treatments. ( source: Il Sole 24 Ore, WELLNESS ECONOMY report) The statement observes how some small and middle hotels are always full, even now during the crisis! The Italian Wellness Centre Association and the Bocconi University have drafted the report which states that the success of these hotels is in the offer of services and advice concerning wellness , an almost inalienable condition for the accommodation choice. Nearly 20% of touristic demand is now focused on accommodations and centres where the wellness feature, both aesthetic and medical, is acquiring a more and more important role, especially if it is turned to mind-body relax, as Giancarlo Rolando, CEO of Reag, explains. This is the distinctive characteristic, using strategies which can attract customers for 365 days a year, valorizing and diversifying the offer towards new targets, with an almost immediate increase in the turnover. The solution seems to be the segmentation of the offering and the investment in innovative products for holistic wellness, especially when the demand is related to a relax need. See: wellness market trends, accommodation competitiveness, products to diversify the wellness offer.